With today’s information systems businesses can now give employees in their organizations the tools to reach their career goals. These systems are created to keep the organization's operations and performance on track, help people complete their jobs efficiently, concentrate on the tasks that add the most value, and communicate productively.
Human resource management software can give employees easy access to contact records, time-off tracking, performance review files, individual payroll data, benefits updates, and other information that matters to them and they can enjoy a sense of participation in the company (Microsoft Dynamics, 2009). In taking care of these basic employment needs without assistance from HR staff, they help the business simply human resources administration and control costs. Human resource software can help refine payroll processing, make recruiting, hiring, and performance reviews more efficient and equitable, assist in ensuring full regulatory compliance, and facilitate consistent, productive communications (Microsoft Dynamics, 2009). As a result, management maximizes the favorable return on its investments in people, skills, and HR administration (Microsoft Dynamics, 2009). With human resource management tools executives and managers can gain insight of their workforce, pinpoint opportunities for improvement and growth, and staff teams and business groups that have the best possibility for success.
Financial management applications allows the entire management team the ability to view quickly, understand, take action and respond to changing business conditions, such as pinpointing financial and operational targets, developing a business plan and monitoring costs, revenue and performance. The system makes finance more productive by delivering secure, flexible, web-based reporting and analysis. It improves financial, managerial and operational reporting and analysis employees can use the Internet to simplify financial reporting, utilize real-time consolidation, improve workflow and process scheduling, and make communication easier. Financial management and accounting applications allow a connection between sales and finance by delivering information and business processes with no disparity. These applications optimize cash management by allowing management real time reporting, analyzing and allocation of cash, with both local and corporate visibility and control. The financial management applications provide broad support for accounting standards, federal and industry regulations (Intacct, 2009).
Marketing application and systems informs marketing executives and managers so they can accurately target their marketing campaigns, improve results, and help make sales. Reporting and analysis tools make it easy for employees to see campaign results and make decisions quickly. This includes market segmentation profiles that provide statistical feedback on the success of the campaign. Marketing applications simplify the complicated task of putting together a multifaceted campaign with setup wizards and tools that track the campaign's progress. It helps employees plan and execute every phase of the campaign, from communications and advertisements to events and follow-up. With advanced contact management applications, individuals can easily personalize communications through direct sales, call centers, e-mail, the Web, and mobile devices. Marketing software allows employees to monitor the return on investment in real time, as well as, response rates, revenue, and cost. These application can track spending against the budget, which helps to ensure that expenditures support agreed-upon marketing plans and allows comparison between campaigns based on a number of parameters, such as cost effectiveness and customer response (Microsoft Dynamics, 2009).
Every business is unique. The business model, company size, the industry in which one does business, the makeup of the organization and the IT strategy are just some of the factors that dictate the right information system for each business. When chosen wisely these applications can help employees, in each department, make a positive impact on the organization right from the start.
References
Intacct. (2009). Intacct. A Better Way to Run Your Business. Retrieved May 30, 2009 from http://us.intacct.com/
Microsoft Dynamics. (2009). Discover ERP and CRM Software Your People Can Actually Use. Retrieved May 30, 2009 from http://www.microsoft.com/dynamics/default.mspx
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