Ryan Air Business Report

Introduction

Ryan Air Service crashed on its landing in Homer, Alaska of November 23, 1987. Eighteen people died in the said crash and the company were bound to pay for the casualties, compensatory and punitive wrongfully death. The reorganization and disclosure statement which has been amended several times by the debtor, Ryan Air is somewhat covered by insurance (Ross, 1990).

Ryan Air’s Strategy

The objective id leading the Ryan Air leads to low-fares scheduled passenger airline through continued improvements and expanded offerings of its low fares services. The airline service aims to offer low fares that generates increased market while maintaining a continuous focus on operating efficiencies. Other the low fares offered by the Ryan Air Services are focused on customer service, frequent point to point flights on short-haul routes, low operating costs, aircraft equipment costs, personnel productivity, customer service costs, and airport access fees. The airline service also took the advantage of the internet, relied their commitment to safety and quality maintenance, enhancement of operating results through ancillary services, and growth criteria.

Impact of Operations Management Strategy

The flight operations of air Flight Company include the weight and balance determination procedures and cargo loading. The safety board of regulators personally investigated about the disciplines of the employees that are on-board such as company pilots and other disciplined station agents. Ryan Air’s operations had increased in size, the size of the company, duties, and operations. The management of Ryan appeared to be aware that they have to necessitate the changes in the management. The company responded by creating several positions about the management’s efficacy can be reduced because of the routine duties and critical decision-making activities. With the cooperation of the company, the Ryan Air flight accident discussed the violations on the safety issues (NTSB, 1987).

The Key Supply Chain

As the global competition rises and the outsourcing of different organizations in their operation, the need for key supply chain is considered as a necessity of the business firm. Whatever the motive of the business is, certain adjustment should identify to dominate the market share. The supply chain is highly complex when it is applied in global world. In reaction to the new challenging environment, the adaptability, responsiveness, and collaboration should play an important role between the organization and its suppliers, and the organization and its customers (SAP, 2007).

On the other hand, the sustainability can be considered as the key element in supply chains because without the sustainability, the efforts will go for nothing. A sustainable product design of aircrafts can be the first advantage for it gives better mileage and the assurance for safety and security. As the operations management is increasingly connected to sustainability, it can also be more concern to both operational drivers of profitability and the relationship to the people, whether outside or inside the organization. The sustainability opens the door for various opportunities that organizations should try to make a difference (Kleindorfer et al., 2005).

Approaches to Quality Management

The approach to quality management that involves in the Ryan Air Service study is the global visibility across the distributed operations, enforcement of process to ensure compliance, event monitoring for early trend escalation, and global risk management. It also involved the automatic containment of suspect items, intelligent root-cause analysis, automated assurance effectiveness, adaptable best practices, superior usability, and enterprise-scalable technology.

Operations Management Issues

importance of quality in service industry by examining the systems employed is the one reason why many aircraft failed the standard procedures. A broad understanding of the benefits in process improvement and making services focused more on customer-oriented. In a deepened study of management practices, the procurement, processing and distribution of activities should also needed to be emphasized.The design and manufacturing process should be detailed by examining the technical features of the aircraft are important issue in dealing with the aircrafts. The software implementation and its role to the airlines or aircraft companies should be criticized in terms of supplying the competency and efficiency towards the global economy. The application of tools and their role to production and operation management, as well as the importance of human element in the design and operation of production systems should be measured (Marucheck, et al., n.d.).

References:

(NTSB) National Transportation Safety Board, 1987. Aircraft Accident Report Ryan Air Service, Inc. [Online] Available at: www.airdisaster.com/reports/ntsb/AAR88-11.pdf. [Accessed 13 October 2009].

Kleindorfer, P., et al., 2005. Sustainable Operations Management. Production and Operations Management, Vol. 14. No. 4, pp. 482-492. [Online] Available at: http://opim.wharton.upenn.edu/risk/downloads/06-04-PK.pdf. [Accessed 14 October 2009].

Marucheck, A., et al., (n.d.). Product Safety and Security in the Global Supply Chain. Journal of Operations Management. [Online] Available at: http://www.elsevierscitech.com/pdfs/cfp_jom_final_product_safety_2.pdf. [Accessed 14 October 2009].

Ross, H., 1990. United States Bankruptcy Court for the District of Alaska. [Online] Available at: http://www.akb.uscourts.gov/1abr16.htm. [Accessed 13 October 2009].

Ryan Air Strategy, 2005. [Online] Available at: http://www.ryanair.com/site/about/invest/docs/Strategy.pdf. [Accessed 13 October 2009].

SAP, 2007. Supply Chain Collaboration: The Key to Success in a Global Economy. [Online] Available at: www.sap.com/usa/industries/hightech/pdf/. [Accessed 14 October 2009].