Introduction
The economy is in danger and this is because of the power of different uncertainties and constraints. The limitations are great challenges on various industries to show their potential performance and effectiveness. In the threatening situation of the globalization, the industries should find an effective solution to avoid or at least lessen the impact of the economic and financial crises.
Background and Problem Statement
Most of the industries around the world admitted that they already felt the global economic and financial crisis. The adverse effect of the crisis is first felt in the trading industry and can turn into worse because of the macroeconomic balances. Following this effect is the relative and significant pressure on the market because of the inflation (ADB, 2008). Due to these different factors, many policy makers and marketers believe that there is still a way to market a certain property even if there is a great impact on financial crisis.
Research Objectives
The study promotes two objectives that centered in the global financial issues. The first objective of the study is to determine the effective ways of marketing a property during the global crisis. And second is to identify the challenges that the proposed solution might have that in other way limits the effectiveness of its performance.
Research Questions
The study recognized the importance of the objectives tackled and therefore, the objectives should be met at the end of the study. Based on this trait, the study prepared several questions that can help the study determine the appropriate answer on the main topic of the study.
1. What are the concerns of the marketers during the global financial crisis?
2. What are the common actions of the markets in the presence of the financial crisis?
3. What are the significant efforts of the government to regulate or place a control on different economic and financial affairs?
Literature Review
In most of the developed economies, it is very obvious that the economic activities and performances has a possibility to collapse due to the commodity prices, liquidity, and worst is the loss of confidence both in the market and in the industrial leaders (ADB, 2008; Protiviti Inc., 2008). Accordingly, there are many projects established in the market to promote the efficiency and foster the development. Still, there are current questions that emerging in the world economy. The developing countries are not exceptional in the impact of the financial challenges and therefore, pushed the policymakers to limit the trading activities and invite more investors. But this is an impossible action. However, the countries view their different positions in the economy to manage well the external liabilities and incorporate the monetary policies in a more decisive function and formulate a robust result out of it. Banks are the first institution that will feel the meltdown of the financial elements due to the global crisis, but because of the other players that keep the engine of the economy going, the support to have a stable economy is very clear (Keat, 2009).
Methodology
The applied method of the study is the use of the secondary information. The secondary information creates another door for the study to review the details and other significant information. This method is an advantage for the entire study because of the opportunity to examine the different point-of-views of the business analysts, marketers, and economists regarding the impact of the global crisis in the country. Also, the use of the method invites and allows the current study to generate the in-depth analysis based on requirement to meet the objectives.
Conclusion
The economies in the challenging world of globalization remain unstable due to the wrong decisions that the policymakers created. The people have a natural action to save due to the financial constraints but in the view of an economist, the global economic crisis and financial challenges cannot gain the solution through the functions of saving. But in the collaboration of the saving and investment, the people should understand that the financial sources can be strengthened if there is a continuous flow of financial elements.
References:
ADB, 2008. South Asia Forum on the Impact of Global Economic and Financial Crisis, Asian Development Bank [Online] Available at: http://www.adb.org/Documents/TARs/REG/42502-REG-TAR.pdf [Accessed 23 Feb 2010].
Keat, HS., Heng Swee Keat: The Impact of the Global Financial Crisis on Asia, International Institute of Finance (IIF) Asia Regional Economic Forum [Online] Available at: http://www.bis.org/review/r090317e.pdf [Accessed 23 Feb 2010].
Protiviti Inc., 2008. Global Financial Crisis Bulletin - The Current Financial Crisis: Frequently Asked Questions [Online] Available at: http://www.protiviti.jp/downloads/bulletin/GlobalFinancialCrisis_BulletinFAQ_E20081113.pdf [Accessed 23 Feb 2010].
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