Introduction
The developing countries such, as Nigeria, are experiencing the different changes due to the socio-economic factors. The key economic sectors deliberately use the knowledge in the transparency and accountability in building different consensus reforms. The Nigerian economy realized the various effects mostly in the petroleum marketing in the world market. Along with the petroleum marketing is the banking companies that are open in the competition. The promotion of marketing practice allows the different sector to deliver the timely strategies in different industries and agricultures. There are several implications created by different companies that promotes and stabilizes the consumer prices. Marketing, however, promotes the different implementation of the program such as the alternative market to provide the different opportunities.
Nigeria in the Midst of Social Changes
Different elements and principles in marketing like the advertising, promotional strategies, and use of the communication were incorporated to improve the level public awareness among the citizens. Moreover, the process of initiating or re-introducing the rights of the people and their protection are promoted through the different marketing practice. The public awareness campaign and creation of the commercial courts are created for the wide dissemination of the decisions in facilities and in specialized areas (NEEDS, 2004). Through the social changes, the Nigerian economy describes the flow of consumption and production in the increase or decrease in trade, investments, and the national economic growth (Edwards, 2002). This pattern proven that there is also an increase in the commercialization and being supported by the creation of the marketing practices that often lead to the exploitation of the natural resources if the government and the people did not monitor the rapid changes – and their answer to the sustainable development.
Central Issues
The ongoing development of the citizens towards the changes clearly affects the employment in the country. The agriculture and the different small and medium enterprises help provide the reliable employment opportunities. The attention and the direction of the different laws and regulations turn to the human development. Nigeria, along with the focus and attention on social changes can be based in the reasonable progress, fulfillment, and satisfaction. The agricultural products of the country such as cassava, rice, vegetable oil, sugar, cereals, and tree crops are generated for the export. The capacity of the agricultural sector to produce the products is supported by the industry. There are different strategies that were applied to renew the infrastructure development, electricity, and transport, services in different industry, and trading policies. Other elements more likely the capital for investments, global regulation and the framework, and different interventions plays important role in answering the marketing principle and practice.
The benefits of the marketing principles and practices prepared the citizens to meet the certain requirements for the standard of living. The government prepares various public services like the retirement benefits that will support the living of the aged citizens along with different social changes (NEEDS, 2004). The policies that the policymakers formulated are expected to run in long period of time. In the measurement of the standard of living of the individuals, the policy making bodies centers the attention in the essentials of human life, knowledge, and the needs for the security. In addition, the improvement in the cost of living among the Nigerian positively invites various investors along with the high competition in the market (Manyong, 2003).
In education, the commercialization practice in marketing is utilized on the gender and equity that are not limited to facilitate the learning among the women. The awareness of the people in meeting the social changes increases and this added to the formation of construction of business sectors and is essential in promoting the sustainable development in Nigeria (Manyong, et al., 2003). Nigeria and its people deeply examine the issues in globalization and their capacity to follow the different changes. With this systematic approach and the action of the countries in the world, the education remains in the core of the issue in globalization. Due to rapid changes and challenges in the education, the aspects of the education is once again reintroduce to dictate or improve the country’s trends and action in answering the globalization. Over time, the educational policies changes most especially in developing countries such as the Nigeria that seems the main theme of the various case studies in positioning the country towards the benefits of globalization and economic changes (Adelabu, 2006).
In the competitive marketing, the Nigerian government already recognized the different constraints and factors that might affect the performances of different industries and agricultural sector, therefore, the commodities are the under the control of the government. In the adjustment period of the country that usually happens in the global crisis, the facilitation of the agricultural production, cost, and other related products are enhances through the use of the ongoing agricultural marketing. Such major policies like the policy instruments, inputs of the resources, research and development, expansion, and technology collaboration are applied to foster the continuous construction (Manyong, et al., 2003).
References:
Adelabu, M., 2006. Globalization and Imperatives for Changes in Educational Policy Making and Implementation in Nigeria, Vittachi International Conference on Rethinking Educational Change [Online] Available at: http://www.transformedu.org/LinkClick.aspx?...&tabid=71&mid=416 [Accessed 25 Feb 2010].
Edwards, A., 2002. Nigeria: Country Profile, Johannesburg Summit [Online] Available at: http://www.un.org/esa/agenda21/natlinfo/wssd/nigeria.pdf [Accessed 25 Feb 2010.
Manyong, V.M., Ikpi, A., Olayemi, J.K., Yususf, S.A., Omonona, R., & Idachaba, F.S., 2003. Agriculture in Nigeria: Indentifying Opportunities for Increased Commercialization and Investment [Online] Available at: http://www.usaid.gov/ng/downloads/reforms/assessmentofnigerianagriculturepolicy.pdf [Accessed 25 Feb 2010].
NEEDS, 2004. Nigeria: National Economic Empowerment and Development Strategy [Online] Available at: http://www.cenbank.org/OUT/PUBLICATIONS/GUIDELINES/RD/2004/NEEDS.PDF [Accessed 25 Feb 2010].
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