Buyer-decision Process

The buyer-decision process begins when a problem is identified or an unsatisfied need or desire is activated. A consumer might consider purchasing a car when his current one has to be repaired a few times in one month. When one experiences the use of a camcorder by a friend, this may arouse the desire to purchase a camcorder for one's own use. Because consumers may not always recognize that a problem or a need is present, a company uses a variety of strategies such as advertising, sales promotion, packaging, and sales personnel to stimulate consumer awareness of needs and desires. There is a distinct possibility that consumers may experience problem recognition rather slowly or quite quickly.[1] Problem recognition is a critical stage in the buyer-decision process because unless the problem can be identified movement to the next stage, information search, will not progress. Awareness of an unfulfilled desire may revolve around emotional motives such as self-image, status, or appearance. Rational motives may include product performance characteristics, service, or delivery. [2]

Promotion should be utilized to generate widespread awareness of the product. During the interest stage, information should be used to describe the benefits, advantages, and perhaps even some of the product limitations. Salespeople can provide consumers with a comparison of competitors' products in the evaluation stage. Free samples, displays, and product demonstrations aid buyers in the trial stage of the product. Although the traditional adoption process model of awareness, interest, evaluation, trial, and adoption has helped marketers to more fully understand the buyer-decision process for new products, it has created several limitations. [3] Consumer awareness is an important part of helping consumers decide on what companies they should transact with. Consumer awareness also helps in letting clients know about the different precautions they have to take in using a product or service. Consumer awareness also helps in giving the retailers ideas about what products or service would provide great benefits to consumers.

The website consumer’s international assists in and promotes consumer awareness. The website has different features that caters to consumer needs and provides information to consumers. The website contains different information that relates to consumers and their rights. Through the website consumers are not only informed about the consumer’s rights but it provides certain international celebration pertaining to consumers. Consumer awareness and the use of the website help in fixing the relationship between the client and the different business. This can lead to making the best business to consumer transactions and communication.

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[1] Alan Greco and Edward Mazze, Lifestyle marketing: reaching the new American consumer (Westport, CT: Praeger, 2003), 44

[2] Alan Greco and Edward Mazze, Lifestyle marketing: reaching the new American consumer (Westport, CT: Praeger, 2003), 45

[3] Alan Greco and Edward Mazze, Lifestyle marketing: reaching the new American consumer (Westport, CT: Praeger, 2003), 50