Global Corporate Strategy

Introduction

The idea of global corporate strategy influenced the international businesses as guidance on their path towards success. The application of various business theories can generate sensible decision making to resolve problems. In addition, the global corporate knowledge is the basic skill in planning and solving the complex problems because of the policies, strategies and analytical techniques.

PowerGen

PowerGen is the UK’s second energy supplier that sells electricity, gas, and related services to the residential, businesses, and both corporate and government customers (Synovate, 2003). PowerGen used the strategy in the open competition in the business mail sector. Provided by their powerful tool as in reflected in the corporate strategy, PowerGen is benefited in the through their systematic times by the means of getting the customers in collection arrangements, consistent delivery through the better planning and forecasting, and the ability for the better management of customer communications with the justifiable expenses (Crown, 2006).

Discussion

The applied strategy of PowerGen is through capturing the customer data as an integral part that can drive the continuous improvement strategy. It started through measuring the employees’ knowledge and understanding regarding the organizations retail strategy and marketing campaigns that can affect the satisfaction of the customers. The activity of the organization is somehow, centered in the customer service and expanded customer research. Strategic decision done by the organization also brought PowerGen various benefits. The organization emphasized the cost-effective factor from their acquired automated-solution in customer researches that leads to a faster delivery of results and direct access to the customers (Synovate, 2003). For the companies, mostly in the international business, the thinking and strategic execution of the global policies and strategy can maintain the good “company-customer relationship”. PowerGen is successful in ensuring the effective communication plans and service implementation (Crown, 2006).

The management incorporated various theories and coordinated it to their idea of global corporate strategy. The theory of development is implemented particularly in part of the management meanwhile, it is accompanied with the theory that is part of the sensible decision making is the portfolio theory for stakeholders. In international business, it is common to see that there is a diversified business environment and the important of a investing in the portfolio of stocks in the market is possible if there is perfect information that is suitable in the perfect market. Corporate portfolios however, became less influential in strengthening the core competencies corporate strategies thus; the construction of the portfolio is in accordance of assessing the organization’s own risks of returns. In order to compensate the idea of strengthening the core competencies, the organization often turn to acquisitions. The merger and acquisitions activity of the organization resulted from the differentiated efficiency theory and efficiency represents the real gain in merging and acquisition businesses. As an effect of the merger and acquisition (M&A) activity, the organization can be derived on the complexity theory that is seen in the complex human or work activity systems. Complexities may the effect of the control and chaos in the workplace which depends on the power of the management. The lack of control may lead to chaos and the ignorance of the leader in the application of appropriate management discipline.

On the other hand, the comprehensive decision making of the organization is designed to the ability of the organization in formulating the results done by the application of system thinking. The process of systems thinking is not new as a global strategy because it promotes the system of thinking and the appropriate disciplines towards the analysis and engineering. The provided monitoring of the international businesses is indeed needed because of the country differences in which the organization should provide valuable strategies that can support its long term goal as much appropriate choice of the market to compete with.

It is better that the organization understands the complexities involve in the international and distributed business because of the range of issues in international environment. Such problems like the decision in establishing the business site, production activities, as well as minimizing the costs while maximizing the positive side of the organization. It is suggested that organizations should coordinate in the combination of monitoring and controlling the global activities and strategic processes.

Strategy and Techniques

Strategic control and the appropriate techniques are the process resulted from the collaboration of the managers in the ongoing monitoring activities of the organization. The established strategy is designed for the further improvement of the organization in evaluating the activities whether they did performed efficiently and effectively in accordance with the organizations’ goals and objectives. In the further monitoring action of the organizational leaders regarding the importance of the activities and its coordinated problems, the leaders also sought the various effects on the future of the organization. Thus, working together to achieve the solutions is the main approach for polishing the performance over time.

References:

Crown, (2006) “Case Study: PowerGen”, PostComm Factsheet, Accessed 26 April 2010, from http://www.psc.gov.uk/postcomm/live/about-the-mail-market/uk-market-reviews/postcomm-factsheets/Factsheet_-_Case_study_Powergen.pdf

Synovate, (2003) “Case Study: PowerGen Energy Supplier”, Synovate Result Reinvented, Accessed 26 April 2010, from http://www.synovate.com/viewscast/how/case-studies/pdf/synovate-viewscast-case-study-powergen.pdf

Works Cited:

University of Sunderland (2004) Global Corporate Strategy, Accessed 26 April 2010, from http://www.rdi.co.uk/pdf/MBASunderland.PDF