The emergence of information technology has brought changes to the society. Information Technology marketing and management is often regarded as the unquestioned cornerstone towards competitiveness in the 21st century. These technological advancements have brought people especially those in the business world to utilise a strategy that would be helpful in enhancing the business value of any organization (Weill & Broadbent 1999). The intricacies of achieving business achievement through increased efficiency, effectiveness and competitiveness, combined with innovative applications of IT, has heightened the awareness of both IT and business managers towards more strategically oriented approaches for planning and management (Luftman, Lewis & Oldach 1993).
For learning is a continuous lifetime process, I always wanted to gain knowledge of something innovative that will make me a better, rational and worthy person. To complement with the dynamic changes of the society and provide the high-end demands of daily life, every individual who thirst for knowledge of information needs further studies in order to sustain such changes and demands.
I am Christine Hallier, __ years old and considering taking up a PhD in order to do a factual and comprehensive study of a specific field that will strengthen my competence. I finished Bachelor in Business Administration major in Marketing at (name of the University) and Master in Business Administration major in Management at (name of the University).
For the last two years, I used to live in London where I was employed as Marketing Manager (Europe) for a small technology company providing an Internet-based trading platform composed of more than fifty employees and three offices particularly in London, Singapore and Toronto. Before, I used to work for a joint-venture of Swiss Re, Munich Re and Accenture as Marketing Director in Switzerland, Austria and Eastern Europe.
Since February 2005, I am working at Zurich University of Applied Sciences in Switzerland. I have now had the opportunity to get to know the "academic life" and would like pursuing a career as a university researcher and lecturer. Currently, I am working on several research projects and I am an associate lecturer in eBusiness.
As I am living and working in Switzerland, I am looking for a distance learning program, which still guarantees for high quality. Basing from my initial inquiries, (Name of the University) has a very good reputation and is recognised for the quality of its research degrees. I have found your profile on the Business School home page and it would be an honor for me working with you. eBusiness is one of my big passions and working with you as a eBusiness Specialist would be such a privilege. I wish for having the chance to work with people who are leaders in their chosen fields and thus being able to achieve extraordinary results.
In connection with this, I would like to present a research proposal on the question: Can Viral Marketing also find an evolutionary form and use the effects of collective intelligence? This paper aims to investigate regarding viral marketing and effects of collective intelligence. Viral marketing is being used to increase brand awareness and to increase market penetration in the internet (Krishnamurthy 2000).
I would be delighted if this subject and the abstract of my research proposal can draw and persuade your interest. In any case, I would be happy sending you the complete research proposal.
Hence, I am expecting to hear a favorable response from you the soonest time possible.
References
Krishnamurthy, S 2000 May 9, ‘Is VIral Marketing All It's Cracked up to Be?’ Clickz Network, viewed 21 December 2005
Luftman, JN Lewis, PR & Oldach, SH 1993, ‘Transforming the Enterprise: The Alignment of Business and Information Technology Strategies’, IBM Systems Journal, vol.32, no.1, pp. 198-221.
Weill, P & Broadbent, M 1998, ‘Leveraging the new Infrastructure’, Harvard Business School Press.
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