- There are significant differences in marketing technique of sports and other businesses in UK in terms of goal, achievement, members’ participation in management, independence in work responsibilities and productivity expectations on members.
- Sports’ marketing in UK has significant effect to the progress of UK Sports industry.
- Members’ participation is an integral component among sports marketing administrators in contrast with other business administrators which leans more on a centralised decision-making.
- An organisational therapy process that centers on the members (those who were laid off and the organisational survivors) is needed among UK companies that merged and downsised.
- A more participative leadership characterised by member participation in decision-making and enhanced training and development programs for members is needed in UK’s sports sector.
Problem Statement:
Sports marketing progress in UK has significant effect to overall UK sports industry in terms of goal, achievement, development, marketing value and progress.
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