[Questionnaire] UNIQLO’S PRODUCT & RETAIL SERVICE & APPAREL MARKET SURVEY Marketing Research

UNIQLO’S PRODUCT & RETAIL SERVICE & APPAREL MARKET SURVEY

Marketing Research

Part 1 - Questionnaire

1. Where do you shop for clothing products? (you can choose more than 1 source)

□ Department stores百貨公司 □ Flagship stores 品牌旗艦店 □ Internet. 網路 □ Any stores街上店舖 □ All of above 全部

□ Other 其他, please specify_____________________

2. Have you ever heard of UNIQLO?

□ Yes 有 □ No 沒有, [Skip to #4]

3. From what source did you know of UNIQLO? (you can choose more than 1 source)

□ Newspaper 報紙 □ Common magazines 雜誌 □ Fashion magazines 流時裝雜誌 □ Promotional Email郵件宣傳 □ Website advertisement 網站搜索廣告 □ Friend’s advice朋友推薦 □ Billboard / MTR poster 海報廣告 □ All of the above以上

□ Other其他, please specify_____________________

4. Have you ever bought from UNIQLO?

□ Yes有 □ No沒有, [Skip to #9]

5. What proportion of your wardrobe do you usually buy at UNIQLO?

□ Some of them 部分 □ Half of them 一半 □ Most of them大部分 □ All of them所有

6. Why do you buy at UNIQLO? (you can choose more than 1 source)

□ Quality of clothes 衣服質量 □ Price 銷售價格

□ Store environment 店舖環境 □ Customer service 客戶服務

□ Store location 店舖交通方便 □ All of them以上

□ Other reasons 其他理由, please specify_____________________

7. Please rate your level of satisfaction to UNIQLO

(1 : very satisfied, 2 : somewhat satisfied, 3 : neither satisfied nor dissatisfied, 4 : somewhat dissatisfied and 5 : very dissatisfied)

	1	2	3	4	5
a. Products in terms of value for money 產品價值	□	□	□	□	□
b. Products in terms of quality 產品品質	□	□	□	□	□
c. Products in terms of catching up with fashion 時裝潮流	□	□	□	□	□
d. Store facilities 設備	□	□	□	□	□
e. Store fitting rooms 試身室	□	□	□	□	□
f. Store shopping environment店舖環境	□	□	□	□	□
g. Customer Services at the counters櫃臺客戶服務	□	□	□	□	□
Overall satisfaction with UNIQLO 整體滿意評分	□	□	□	□	□

8. What improvement will you suggest to UNIQLO?

□ For women’s products 女仕產品 □ For men’s products 男仕產品 □ For Children’s products 兒童產品

_______________________________________________________________________

_______________________________________________________________________

_______________________________________________________________________

9. Have you ever heard of H&M or Zara?

□ Yes 有 □ No 沒有, [Skip to #11]

10. From what sources did you know of H&M or Zara? (you can choose more than 1 source)

□ Newspaper報紙 □ Fashion magazines 潮流時裝雜誌 □ Common magazines 雜誌 □ TV advertisement 電視廣告 □Website advertisement 網站搜索廣告 □ Promotional Email 郵件宣傳 □ Friend’s advice 朋友推薦 □ Billboard / MTR poster 海報廣告 □ Special offer/ Discount提供銷售折扣 □ All of the above 以上 □ Other其他, please specify____________________

11. Have you ever bought from H&M or Zara?

□ Yes有 □ No沒有, [Skip to #13]

12. What is the product that you mostly want to buy from H&M or Zara?

□ Clothes 衣服 (Shop name: □ H&M / □ Zara / □ Both)

□ Trousers長短褲 (Shop name: □ H&M / □ Zara / □ Both)

□ Jacket 外套 (Shop name: □ H&M / □ Zara / □ Both) □ Jean 牛仔褲 (Shop name: □ H&M / □ Zara / □ Both)

□ Skirt 裙 (Shop name: □ H&M / □ Zara / □ Both)

□ Accessories 配件裝飾 (Shop name: □ H&M / □ Zara / □ Both)

□ Shoes and bags 鞋及手袋 (Shop name: □ H&M / □ Zara / □ Both) □ Other 其他, please specify_____________________

13. And for what reasons: (you can choose more than 1 source)

□ Value for money 值得 □ Trendy 時尚 □ Taste 品味 □ Good service 銷售服務滿意 □ Good Quality 品質滿意 □ Brand popularity品牌聲望 □ Colour and design 色彩及設計滿意 □ Special offer/ Discount提供銷售折扣

14. Have you ever heard of Giordano or Bossini?

□ Yes有 □ No沒有, [Skip to #16]

15. From what sources to know of Giordano or Bossini? (you can choose more than 1 source)

□ Fashion magazines 潮流時裝雜誌 □ Common magazines 雜誌 □ Newspaper報紙 □ TV advertisement 電視廣告 □Website advertisement 網站搜索廣告 □ Promotional Email 郵件宣傳 □ Friend’s advice 朋友推薦 □ Special offer/ Discount 提供銷售折扣 □ Billboard / MTR poster 海報廣告 □ All of the above 以上

□ Other其他, please specify____________________

16. Have you ever bought from Giordano or Bossini?

□ Yes有 □ No沒有, [Skip Part 2]

17. What is the product that you mostly want to buy from Giordano or Bossini?

□ Clothes 衣服 (Shop name: □ Giordano / □ Bossini / □ Both) □ Trousers長短褲 (Shop name: □ Giordano / □ Bossini / □ Both)

□ Jacket 外套 (Shop name: □ Giordano / □ Bossini / □ Both) □ Jean 牛仔褲 (Shop name: □ Giordano / □ Bossini / □ Both)

□ Skirt 裙 (Shop name: □ Giordano / □ Bossini / □ Both)

□ Accessories 配件裝飾 (Shop name: □ Giordano / □ Bossini / □ Both)

□ Shoes and bags 鞋及手袋 (Shop name: □ Giordano / □ Bossini / □ Both) □ Other 其他, please specify_____________________

18. And for what reasons: (you can choose more than 1 source)

□ Value for money 值得 □ Trendy 時尚 □ Taste 品味

□ Good service 銷售服務滿意 □ Good Quality 品質滿意

□ Colour and design 色彩及設計滿意 □ Brand popularity品牌聲望 □ Special offer/ Discount 提供銷售折扣

Part 2 - Questionnaire

(Personal Information)

1. Gender

□ Male男性 □ Female 女性

2. Age

□ 12-18 □ 19-25 □ 26-35

□ 36-40 □ 41-50 □ 51 or above

3. Level of Education

□ Primary Education小學 □ Secondary Education中學 □ College大專

□ University大學 □ Other 其他(specify）________

4. Occupation

□ Manager / Executive □ Businessman □ Clerk □ Student

□ Blue collar worker □ Professionals □ Housewife

□ Other (specify）_________

5. Monthly income (HK dollar)

□ Nil □ $10,000 or below □ $10,001-$30,000 □ $30,001-$50,000

□ $50,001-$70,000 □ $70,001-$90,000 □ $90,001 or above

6. Where do you live？

□ Hong Kong香港 □ Kowloon九龍 □ New Territories新界

□ Outlying Islands離島

~ End ~

Thank you for your cooperation.