[Survey Questionnaire] The Impact of Green Issue in Companies Marketing Strategies

You were chosen as a respondent to answer this survey – questionnaire on “The Impact of Green Issue in Companies Marketing Strategies” Your answers will provide the data needed in this study. Rest assured that your answers would be treated with utmost confidentiality. Thank you very much.

The Researcher

Part 1. Profile of Respondent

Direction: Please fill up in all the necessary information about yourself. Don’t leave any item unanswered.

a. Age

18-24 ( ) 25-31 ( ) 32-30 ( ) 31-38 ( ) 39-45 ( ) 46-5( ) 52-above ( )

b. Gender

Male ( ) Female ( )

c. Civil Status

Single ( ) Married ( ) Separated ( ) Widow/Widower ( )

d. Educational Attainment

Elementary ( ) High School ( ) College ( ) Graduate Studies ( )

e. Position in the company __________________

f. How long have you been occupying the position?

0 – 1 year ( ) 2 – 3 years ( ) 4 – 5 years ( ) 6 – 7 years ( )

8 – 9 years ( ) 10 years and above ( )

Part 2. Perception of the Respondents towards Green Issue

Direction: Encircle the number corresponding to your answer

5 - Strongly Agree

4 - Agree

3 - Uncertain

2 - Disagree

1 - Strongly Disagree

1. Green or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment.

5 4 3 2 1

2. Most of companies in China have increased its market share as it considers the green issue concept.

5 4 3 2 1

3. Most companies have become more popular after considering the green issue concept.

5 4 3 2 1

4. Basically, green issues enable the company to understand and reach out to the needs of its customers and environment.

5 4 3 2 1

5. Green marketing is also a significant way to reduce energy consumption and to boost business benefit.

5 4 3 2 1

6. The rise and growth of green marketing can further cultivate consumers’ concept of environmental protection.

5 4 3 2 1

7. Marketers should also communicate to the target audience that buying green products can have a significant impact on the welfare of the environment.

5 4 3 2 1

8. Marketers should persuade consumers that environmental protection is not the sole responsibility of business and that each individual can also make a difference.

5 4 3 2 1

Part 3. Problems and Solutions (for managers/staff only)

Directions: List down your concerns and suggestions regarding the impact of green issue to companies in China.

1. What are the most common problems you’ve encountered with regard to the consideration of Green issue to the company?

a. ______________________________________________________________

b. ______________________________________________________________

c. ______________________________________________________________

2. What solutions would you suggest to solve these problems you’ve mentioned?

a. ______________________________________________________________

b. ______________________________________________________________

c. ______________________________________________________________