The Cesare Paciotti spread I encountered drew my attention because of the femininity displayed by the model wearing the company’s peep toed style heels. This advertisement is well driven towards attracting women who have a taste for heels and long to be noticed as sexy and desirable. Elements of it that gear you towards purchasing shoes from Cesare Paciotti include the attractive model, the camera’s emphasis on the shoes, and the lavish gold room setting. The medium, close-up shot emphasizes the beauty of the heels. The long gold heel, the platform, the red bottom, the open toe, and the small buckle are all noticeable aspects that make the shoe unique and classy.
The beauty of the shoe is accentuated by the setting. The setting is a classy hotel room in all gold decors. The gold curtains are closed altogether to ensure maximum privacy. The bed, not yet undone in its entirety, is covered by a white down comforter. It has another layer of metallic gold blanket with white embroidery. The gold blanket just about matches the shoes, but the shoes bold out with the fire red sole. The lamp on the night stand is beige but has gold fixtures. It does not appear to be illuminated yet the girl is perfectly visible.
The woman is apparently in the room with someone else. There is reason to believe there is another person with her because of the strong gaze in her eyes and the two half filled red wine glasses unclearly seen in the background. She is maintaining eye contact with her companion as she lets her hair down. Her mouth and legs being slightly open go along with the idea of not showing too much, created by the peep toed heels she is wearing. This gives the viewer the sense that she is ready for “action.” She seems to be leaning forward on the bed, guiding her mate closer towards her. Her way to lead him is silent but direct due to the strong facial expression she is displaying. Cesare Paciotti details the love for her shoes by showing that she does not take the time to remove them. The model keeps them on because it allows her to feel arousing. Her long legs highlight the exquisiteness of the high class, elegant shoes.
Displayed in the bottom right corner is the name of the company, Cesare Paciotti, in bold white letters with a small dagger between the names. Cesare Paciotti is responsible for the exotic mood in the room. The company’s merchandise is what made this woman look sinful. The dagger is an emblem of the company which comes to show how sinful and naughty a person can become when wearing their products. The idea created by the ad leads the consumer to believe wearing these shoes or any shoe from Cesare Paciotti will get you in a wealthy, classy room such as this one. Thoughts of who else can be in the room because of the two wine glasses roam in the mind of the consumer. It can be implied that she was taken to the apartment by someone she attracted by her beauty. Her beauty is greater because of the shoes she is wearing.
The color black is frequently seen in the picture along with the gold. The direction of the light shows dark shadows all over the model’s body. The dark shadows resemble her sneaky, seductiveness. It also allows the shoes to shine through because of the contrast in colors.The darkness is a display of sin. Once again, the thought of how far did these shoes take this woman? The shoes are located on a bed therefore the thought of sex is an option. Her feminine assets are covered by the dark shadows which allow the mind to go wild imagining what may be in the dark. The little black dress is appealing to the eye. It is petite and only covers a small part of her body.
This is type of woman t typically idolized by women. Women fantasize to be as thin and flawless as the women presented by Cesare Paciotti. The model in this picture can be described as thin, white, and tall, with light brown hair. The dim lighting in the room gives her a bronze look. Her eye brows are long and thin. They are penciled in black to concur with her black eye shadow. Darkness is revealed in her eyes although she has light eyes. Her lips appear to be naturally pink and plump. She is not wearing lipstick or lip-gloss. Make up was applied to give her high cheek bones. High cheek bones are unique and make a woman more appealing to the eye. It gives her an exotic look an average woman does not possess. She is wearing a set of earrings that can be either bronze or a dark gold. They are also a part of Cesare Paciotti’s collection.
The targeted consumers for this company are the emulators and the achievers. These are the people that do not feel the monetary value of the shoe can compare to the significance of their looks while wearing them. They are the consumers who can afford shoes starting at the price of four hundred dollars. The passion they have for haute couture will drive them to purchase many of the items in the collection. The need to stand out with such dashy attire and be the lady all men desire is what motivates these customers to spend all the money necessary.
Utilizing a woman that is admired by both genders is the perfect strategy to make a company have high sales.
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