What are the advantages of using the Internet as the infrastructure for electronic commerce and electronic business?

Internet has change the way of life of many people worldwide. From the fields of communication, science and technology, trade and commerce, Internet plays a great responsibility. With the advent of such technological advancement, it brings convenience and easy mode of information transfer among people of diverse locations. The Internet, as one of the most popular form of new mass communication technology, has long been of full use and advantage to all sorts of businesses especially those who are in need of efficient and wide market reach on which to channel their promotional messages.  Business, information and entertainment have been communicated with ease through such technological revolutions.
Today, the business sector uses Internet predominantly. It serves as the infrastructure for electronic commerce (e-commerce) and electronic business (e-business). Primarily, Internet is remarkable with the so-called “click-the-button” strategy. Within a single click of information searching, various data will appear in a significant time allocation. Speed may be considered as one of Internet’s feature in the e-commerce and e-business. Through the speed that the Internet possesses, it enables business to automate many operations and create worldwide, 24-hours per day presence at low cost. Increasing competition worldwide, increasing demands made by customers, and the rapid pace of change in technology are forcing companies to review the way they do business, the kinds of products and services they offer, and the speed with which they release products to market. That is the reason behind worldwide companies decision to engage to e-commerce or e-bussiness.

The internet enables businesses to automate many operations and create a worldwide, 24-hour/day presence at low cost. At the same time it empowers customers to e-shop across the globe, greatly increasing their choice of products and their information about prices.

Cybercash: The Coming Era of Electronic Money. Contributors: Robert Guttmann - author. Publisher: Palgrave Macmillan. Place of Publication: New York. Publication Year: 2002. Page Number: 85.

The advantages of e-cash are expected to be speed, cost savings, and convenience and simplicity for the consumer. Existing technologies (personal computers, telephone, fax-back) allow customers to focus their resources and make decisions through a series of self-service interactions with government. The potential for growth in e- commerce is very large and very rapid.
Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective. Contributors: Zeinab Karake-Shalhoub - author. Publisher: Quorum Books. Place of Publication: Westport, CT. Publication Year: 2002. Page Number: 74.

electronic commerce has the important advantages of being dynamic and decentralized
Consumer Marketing Information. The technology of Internet shopping has generated new types of markets for information. Consumers who move through a Web site leave behind two types of data
Who Rules the Net?Internet Governance and Jurisdiction. Contributors: Clyde Wayne Crews Jr. - editor, Adam Thierer - editor. Publisher: Cato Institute. Place of Publication: Washington, DC. Publication Year: 2003. Page Number: 160.

American consultant James Moore announced the 'death of competition' in 1996, arguing that the business environment of the future would be made up of 'ecosystems' in which groups of companies would come together to provide solutions for the complex problems that cross traditional market boundaries (electronic commerce, which involves banks, telephone companies, Internet-based firms and hardware suppliers to name but a few, being a good example.
Business in a Virtual World: Exploiting Information for Competitive Advantage. Contributors: Fiona Czerniawska - author, Gavin Potter - author. Publisher: Macmillan. Place of Publication: Houndmills, England. Publication Year: 1998. Page Number: 36.

the Internet provides a very good global marketing application. e-Business enthusiasts will be well aware of the technical and financial advantages of e-Commerce. Internet -based business activities are opening up markets, improving information provision about different products, including non-corporate information. (For example, typing ‘Nike’ into a search engine finds company pages as well as sites about Nike products alleging human rights abuses by the company. ) The Internet allows consumers much greater access to information, opening up the market and undermining monopolies.

E-Business Fundamentals: Managing Organisations in the Electronic Age. Contributors: Peter M. Eckersley - editor, Lisa Harris - editor, Paul Jackson - editor. Publisher: Routledge. Place of Publication: New York. Publication Year: 2003. Page Number: 137