Marketing Research Proposals
Introduction
Due to the global financial crisis that the country is experiencing in meantime, it is very alarming that different industries are discouraged to perform well in the competition. This is because of the lack of confidence in the times of recession and the recovering period is difficult to assess. Through the intensive collaboration of the different information, the main objective of the company to establish strong marketing strategies can be possible. On the other hand, the second part of the proposal stands for the quality of service delivered by the government agencies. Employees should act and follow the right functions of the department and have an open communication for the people.
Proposal 1: Marketing Design for Estate Agency
Brief Review
In the midst of different uncertainties, every industry in various economies is threatened by the unseen yet felt enemy, the recession. The recession dictates the flow demand as well as the buying decisions of the consumers. In the aims of different industrial leaders to achieve the highest potential of revenue, the estate industry is not an exemption in this dream. Within the area of diversification of the real estate industry, the portfolio management is a great strategy to survive in the competition and in the financial crises. Part of the marketing strategy that can help is the anticipation of different costs due to dissipation in future acquisitions. Firms pursue over the discount features that they give to their consumers; the challenges in selling a property can be lessen (Crongvist, Hogfeldt, and Nilsson, 2001). Matched with the proper timing or timely sale, the estate agencies can have a more advantage to sell. With the appropriate marketing tool and scale, the timely sale can be successful (Pryce and Gibb, 2006). Most of the applied strategy of the estate agencies is the reduction on the actual amount or preparing a less interests available for the clients. This can be a desperate action if there are a great number of competitors within the area (Ooi, Sirmans, and Turnbull, 2006).
Methodology
The applied method in the study is the use of the secondary information from the popular estate agencies. Through the applied method, the study can have an opportunity to view the different actions of the business leaders in the financials crises and the following results.
Conclusion
It is natural to the estate agency to feel uneasy during the hard times of financial crises but they should still act well through the guiding principle of there corporate objectives. Through the application of various strategies gained, the agency can have a more advantage in the industry. In addition, if the application of the different promotions or advertising in the internet, the company can see more opportunity across the country which is highly possible.
Proposal 2: “How Can We Improve Our Customer Service to the Public?”
Brief Review
Through the different guiding principles of various government departments, it should be natural for the government employees to serve the people in the most desirable way. Ensuring the customer satisfaction is the number one priority in all aspects of servicing and the government is not an exemption. In the creation of the customer service standards, the consistency to response the consumers’ needs is the most basic kind of service that an employee can deliver to the people. With the premium kind of service, the organization can gather different recognitions and confidence in terms of their quality of service. In return, all of the government organizations shall commit on one particular goal. The importance of customer service can be one of the reason why the departments exists and therefore, it is the right of the customer to experience respect, safety, appropriate assistance, honesty, and competency regardless the different status, origin, race, or ancestry of the person (www.rockville.gov).
Methodology
The supplemental method in this study is the use of the questionnaires wherein the present government officials and employees were asked about their idea on customer service. The questionnaires can deliver the adequate answer in the different customer service issues, standards they use in fulfilling the kind of customer service, and the situations wherein the applied customer service is a success.
Conclusion
The government employees and their respective agencies should show the quality of service that is meant for the customers. The courtesy, respect, honesty, and professionalism of the employees are good attitudes that can apply in meeting the goal for the customer service. In addition, the proper listening for the request of the clients is expected by the people and this can also be a way for the accurate and precise service.
References:
Crongvist, H., Hogfeldt, P., & Nilsson, M., (2001) “Why Agency Costs Explain Diversification Discounts”. Real Estate Economics, Vol. 29, No. 1.
Ooi, J., Sirmans, C.F., & Turnbull, G., (2006) “Price Formation under Small Numbers Competition: Evidence from Land Auctions in Singapore”, Real Estate Economics, Vol. 34, No. 1.
Pryce, G., & Gibb, K., (2006) “Submarket Dynamics of Time to Sale”. Real Estate Economics, Vol. 34, No. 3.
Rockville - Customer Service Standards, Accessed 01 March 2010, from http://www.rockvillemd.gov/government/custserv.htm.
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