PAIBOC and Website

“Your Audience is listening”

The technology nowadays, is both helpful and entertaining. When a person used the technology in the business or educational purpose, then it is helping. When a person is using the computer to browse or look for something in the website then, it is entertaining. The tool that is commonly used in both business and entertainment purpose is commonly the computer. The computer that has an access to the internet can make a way to view the website of different things.

Another purpose of the website is building a rapport between the viewer and the medium that he uses. Some people took this advantage to create a business over the internet, which is being practical but definitely needs lot of attention and knowledge. One of the growing businesses that crawl in the internet is the promotion of the countries to invite the backpackers and jetsetters to come into their famous places. Most common face of the websites is blinding the viewers in introducing the beautiful places.

The website about the Australia, for example, is giving the alluring places to invite the people to come and witness the beauty of their land, fit for the wanderlusts. The website usually contains about the Places where a visitor can have a vacation, and in the accordance of this travel, the website also provides the tips on how the visitor can go there easily and in cheap amount. The site does not fail to remind the viewers to have their travel documents prepared and set before traveling. Of course, there are still restrictions in the boundaries of every countries and the airports needs proper documentation of a person’s visit and affairs.

Another guide that the travel site never fails to tell is how to make an expense wise and easy. There are various ways on how to deal with the many around the corner of the country, the website actually making it easy to the viewers to have a rest in their country for awhile and trying to persuade through the means of beautiful places they posted. The travel guide in the means of website also wants to keep their visitors safe as possible, so the website also place a health and safety guide for the people while they were on the country until to their departure.

Websites also promotes the different lifestyle of every individual and varies different offer according to what purpose of their visitors are. They make it convenient to anyone, whether a businessman, a student, a nature lover, a shopaholic, an extreme adventurer, and anything that a country feels to offer.

In Australia, there are many things that a person might experience that depends on the lifestyle if the visitors. Very popular in the Australia are the International Schools offered fort he students who wants to have another environment. The business sectors are also active. But the Australia is also known because of its geographical atmosphere. This country fits for the mountaineers, hikers, and adventurer. Water sport is also available and riding on the waves definitely make an urge to the surfers to go there and try.

The historical background is also placed in the site for the viewers to know what kind of country they are sighting for. The website wants to achieve to be one of most popular tourist destination by presenting the different sides of the country. The website is transparent in giving information to their viewers and prospect visitors.

In applying the principles of business communication, the assessment that significantly applies in a system is the PAIBOC, in which stands for the purpose, audience, information, benefits, objections, and context. This kind of principle focuses in communicating to the audience who are entirely listening. The websites are the perfect example in communicating, although the viewers or the audiences are not literally listening. This is a basic part in the success in the workplace by understanding and analyzing the relationship between the context and communicating.

The analysis is done through the answered question in the PAIBOC principles. The first question is about the purpose of the writing. In this point, the main aim of the writing is entirely be the main subject. In the website, the purpose could be in the means of inviting the visitors to come often or aiming to be still one of the hottest tourist destinations of the world.

The second question is stating about who are the audiences. Since the website is looking for the visitors or interested travelers, they can include the viewers of the web and count them as prospect visitors.

The third question arises about the information in the message included. It so happen that the websites are already telling the facts about what they offer. Like the accommodations or easy trip to a place that a visitor might be interested to.

The fourth question is what reasons or reader benefits can be use to support the position. This is about the position of the website on how to catch the interest of the audiences and then giving it back as a beneficial factor to the viewers. More often it is about the learning that the viewers might get.

The fifth question is about what objections can be expected on the side of the readers. There are a lot of doubt can be consider, especially if the viewer is really an adventure lover but experienced undeniably bad thing, either in the other country or in the same country that is being promoted. Many other doubts resulted through the economic stability of an individual and if he weighs it, expect him to choose the necessities and not to travel.

The sixth and the last question is how will the context affect the reader’s response. This section will determine on what kind of force that the website will leave on the viewers after they have visited the website. Is it persuading, annoying, or educating. The rapport that the website built should make itself intact in the mind of the viewer or else the things presented will be into waste.

The website that serves as a window to a world that is hard to reach can capture the eyes of everyone if it only doesn’t present many pictures that shows only the beauty. Every website or any readable material should present educational facts on what they are trying to convey. It only hard at first, when the purpose is not in place or the aim is not the yet been recognized. Knowing the intention of the material is good on the audience, for they can judge on the outcome of the presentation. On the side of the promoter or the website, the purpose and objectives can be the guide to craft a good message or material.

At the end, the material must make sure to achieve what was the purpose of the writing. The website must at least know well the travelers’ need or the things that they want to experience. There are many things to consider to achieve the success.

Sources:

Locker, K., Kaczmarek, S., & Braun, K., (2007) Business Communication: Building Critical Skills. [Online] Available at: http://highered.mcgraw-hill.com/sites/0070958262/information_center_view0/overview.html [Accessed 25 August 2009].

Also

http://www.mcgrawhill.ca/college/olcsupport/locker1/ppt/Locker_PPT_Module11.pdf [Accessed 25 August 2009].