PROGRESS REVIEW REPORT

At first, it seems that the research is not possible or it cannot be done comprehensively due to some limitations. There are some fears that clouded the researcher’s mind, however, with constant personal motivation and the need to do it, the researcher decided to maximize available resources and start working.

The researcher first scheduled a preliminary field visit and made necessary arrangements with the management of the firm. Beforehand, a letter was sent to the branch manager of the restaurant informing them the purpose of the study. Also, a friend who is affiliated and working in the restaurant accompanied the researcher. After acquiring permission and agreement with the management of the firm, the research study had its initial take off.

Then, the researcher does the actual data collection following these steps:

1) Simple and brief introduction are directed to respondents who are surveyed on the spot. They are informed about the purpose of the study in general terms. The respondents then replied with their informed consent and their answers.

2) Assurance was given on anonymity upon the actual data collection.

3) After the collection of data, the researcher expressed gratitude for the respondents’ answers.

After finishing the initial stage, the research undertaking continued to the next level – the analysis and discussion. In here, the researcher is able to use the facts collected directly from the respondents of the survey as well as the information collected from various literature sources. Library and Internet research was used to gather secondary information on the topic. The researcher visited traditional and online libraries with openly accessible sources to collect data as well as to validate and keep up to date with whatever changes occurred during the period of research. Using these, answers are expounded, collated, and related according to the principles and theories of business marketing and management. Sources of data are cited using the Harvard referencing style.

In conducting this research study, the researcher is able to apply the theories and concepts gained from years of business marketing and management study. The management principle was evaluated in relation to its application to the case of Tao Heung. Thus, it can be said that learning is practiced. It can also be assessed that this endeavor developed essential virtues that will help the researcher in the future career and professional application. Furthermore, the invaluable gift of information gathered and experiences encountered through this research are very much treasured.

With this experience, the researcher is able to meet different people especially in conducting the survey and field visit. The development of interpersonal skills is seen on this work. Similarly, the appreciation that the researcher have for Tao Heung restaurant chains was reinforced and intensified. Now, the researcher sees any restaurant outlet in a very distinguished manner. The knowledge that Tao Heung restaurant chains stayed firm all throughout the years and the challenges both economically or socially made the researcher realized that nothing is impossible if the right decisions and strategies are made.

All in all, the research study is very rewarding as the researcher gained not just theoretical and conceptual know-how but also personal values that are seen to be useful in the future.