Public Relations and Mobile Phones Promotions

1.0 Introduction

In the year where technology is a must, individuals are benefited in the different service it brought into their lives. Most of the individuals use the technologies to help them work on completing their jobs, most students use the advantage of the technologies to help with their homework through internet, and most of the business enterprise uses this accessibility on technology in their area of marketing.

1.1 Background of the Study and Statement of the Problem

From the present situation, most of the individuals have mobile phones in hands. In this scenario, the businesses are trying to communicate with their prospect customers through their cellular phones. They want to use the mobile phones to advertise the products they are selling. But still, how can technology, such as mobile phones, can broadened the narrow minds of the individuals.

1.2 Research Objectives

The main objective of the research is to find the strong areas of marketing in the use of the mobile phones. Prior to that, the research is also aiming to be use as reference of some companies in their goal in prioritizing the advertisements and sales promotions in mobile phones as an alternative channel, rather than televisions, radios, and print ads.

1.3 Research Questions

To obtain or achieve the given purpose of the study, the paper will based all the study through the guidance of the following questions:

a. What are the features or functions of the mobile phones in the means of advertisement?

b. How effective the advertisement if it applied in mobile phones?

c. Can all business apply the use of mobile phone advertising?

2.0 Literature Review

Mobile phones or cellular phones had evolved from being ordinary short messaging to call to digital camera to mp3 and now as an alternative for the television, radio, and internet. This evolution is believed in the duty of technology to answer the different needs (Mayes, 2009; Turner and Reinsch, 2007). This evolution affects the lives of every individuals and as well as giving another opportunity to different business enterprises. The communication is the only purpose of the business to enter the sphere of advertising and simply maintaining the social relationships on their target consumers (Mayes, 2009).

The use of media such as mobile phones plays an important role in the expansion of marketing communication. The goal is to create a campaign in which pieces of information are reinforced through messages directly to the target consumers (McAllister and Turow, 2002; Havens, 2003). The promotions can be a representation of an entertainment while detailing the product or service information and maintaining the public relations. This is most effective especially in the business that are not popular or do not belong in the basic necessities of the society – promotions are found to be effective (Fullerton and Merz, 2008).

3.0 Methodology

The applied methodology can be simply done through interviews and questionnaires. The individuals or the participant may choose between the two. The questionnaire and interview format is focused on how the mobile phone advertisement affects their decisions to buy. Prior to that, questions can also include the ideas on how their privacy as a consumer can be protected.

4.0 Conclusion

In truth, not all the business can apply the concept of mobile phone advertising model. If the company is too small or new in the market, definitely the entrepreneurs might stick to the traditional advertising. This is because the mobile phone advertisement is also expensive like the television and internet advertisement. But the use of mobile phone promotions is effective in establishing public relations and determining the demand for the product.

References:

Fullerton, S., & Merz, G., 2008. The Four domains of Sports Marketing: a Conceptual Framework. Sport Marketing Quarterly, Vol. 17, No. 2.

Havens, T., 2003. Exhibiting Global Television: On the Business and Cultural Functions of Global Television Fairs. Journal of Broadcasting & Electronic Media, Vol. 47, No. 1.

Mayes, W., 2009. Unsettled Post-Revolutionaries in the Online Public Sphere. SOJOURN: Journal of Social Issues in Southeast Asia, Vol. 24, No. 1. McAllister, M., & Turow, J., 2002. New Media and the Commercial Sphere: Two Intersecting Trends, Five Categories of Concern. Journal of Broadcasting & Electronic Media, Vol. 46, No. 4.

Turner, J., & Reinsch, N., 2007. The Business Communicator as Presence Allocator: Multicommunicating, Equivocality, and Status at Work. The Journal of Business Communication, Vol. 44, No. 1.