The Premier League: A Brief History
It is the world’s most watched and most lucrative league that attracts the top players from all over the world. All started form disastrous events from the past stadiums and it was then decided to build a complete overhaul in the way football grounds were run and structured. This led to the introduction of all-seater stadia in 1992.
The project was faced with huge cost and expenses and many involved issues, recommendations and growing concern. There are various principles involved and played essential role in setting up the Premier League thus, the League became independent and managing its own commercial endorsements, broadcast, and sponsorship agreement. After almost three months the Premier League was established as a limited company and took radical steps of assigning television rights. The marketing strategy of the Premier League was valued by the networks because of the relatively new concept offered for the fans.
On 2001, Barclay card became the new sponsor and generated million of euros for over three years. The increased revenue has ensured the English clubs to compete on a global scale in terms of transfer fees and wages which is an important factor for the best overseas players. For over the years, the overseas players increased and helped shape and develop the British game as they bring new techniques and impact to the fans. Still, the Premier League is promoting the development and excellence at club in terms of international level.
PESTLE Analysis
Barclays Premier League identified the sustainability as a means of recognizing and managing the economic, social, and environmental issues across the Group, and at the same time, contributing to the wellness of the society.
Political Analysis
The sustainability of Barclays’s agenda has expanded rapidly. It reflects the company’s increasing focus on the wider nature of business and made the stakeholders growing interests in competitive world of business. There is now a great awareness about the global challenges such as climate changes, poverty, scarcity of resources, and demographic shifting. The responses came from the government and from different businesses, as well as the non-profit organization helped the Barclays made it possible for the sustainability.
Economic Analysis
The approach to the sustainability program is useful and encourages the company to be open and transparent to the issues such as the initiatives in further research and development, dialogue with the government and various organizations, and their priorities. Barclays enable to broaden their focus on corporate responsibility to prove that they play an essential role in establishing an economic advantage in the country where they operate.
Social Analysis
The sustainability strategy focuses in their objective to improve the value of the business and their stakeholders. They give importance on the customers and clients such as maintaining the understanding of their needs and promoting the company by measuring satisfaction. It can be only possible by focusing of their global performance by their assurance to develop an innovative solution and enhancing performance. On the other hand, the people working under their organization make a great advantage in the performance of the business. In addition, they attract employees to collect the talent, develop them according to the competent world, and retaining them as much as possible.
Technological Analysis
The Barclays uses the means of technology for their business especially in the areas of inclusive banking. Their aim to help the people in fight against poverty is possible through their financial system. The technology makes it possible to empower the system and establish a competitive advantage. Pioneering the new ideas, adding the skills and operational excellence are part of the guiding principle of the organization.
Legal Analysis
Barclays’s responsible global concern had reached different aspects and caused impacts. It was given an emphasis in the further aims of the organization in targeting the progress and maintaining the performance of the organization. It can be only possible if the organization will provide right specification and under the legal terms. The company’s business model, integrated investment banking finds its strength in the market therefore, legal terms should be prioritized.
Environmental
Managing environmental aspect is managing the direct and indirect environmental impacts that include the energy, water, wastes, and as well as financial activities through recognizing the risk and opportunities associated with the environment.
Conclusion
Barclays already experiencing the air of success and still aiming for more, this is possible through their ongoing view for sustainability. With the help of the traditional strategy, Barclays will set a leadership in standard model for the other firms.
Consulted Works:
Barclays Interim Management Statement [Online] Available at: http://group.barclays.com/Sustainability/Reporting/Sustainability-Report-2008/Targets-and-performance. [Accessed 07 Jan 2010].
Barclays Premier League “A History of The Premier League”. [Online] Available at: http://www.premierleague.com/page/History/0,,12306,00.html. [Accessed 07 Jan 2010].
Blount, E., 2005. Breaking Away: Bob Diamond Saw an Opportunity to Remake an Investment Bank around Risk Management, Minus the Usual Equity Trading and M&A Units. His Hunch Proved Right for Barclays. ABA Banking Journal, Vol. 97, No. 10.
Charleston, S., 2008. Determinants of Home Atmosphere in English Football: A Committed Supporter Perspective. Journal of Sport Behavior, Vol. 31, No. 4.
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