Communication to the Customer is a Farce in Reality

Introduction

Communication and communication services are viewed in the industry as one of the contributing factors that can dictate the success or failure of the business. Communication is also important within the organization to keep the people align in all the things that they do. As a matter of fact, most of the valued customers make it happen to communicate to the firm to hear their complaints or other related concerns. Communication evolved alongside with the influence of the technologies and the touch of the reality. But the communication is being used to facilitate any foul actions or offending the other people.

Communication and Customer Challenges

Many of the success businesses recognize the importance of their business and their impacts. Therefore, the creation of the customer services served as an important source of information for the further actions of the firm in facilitating the improvements. The customer service plays a vital role in assisting the company’s objectives and if the business is serving millions of people worldwide, it might sound impossible, but they keep the communication alive to foster the improvement on their products and services. The scenario is different during the starting age of the business and most of the newly-established businesses center their attention on their customers and other potential customers. And because of the emerging various economic problems and intensive competition, keeping the customers loyalty is another challenge.

Communication as an Aid towards Customer Satisfaction

The customer satisfaction is a business term that measures how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business. In a competitive marketplace where businesses compete for customers, customer satisfaction is viewed as a key differentiator and increasingly has become a key element of business strategy.

Every business’s mission is making the customers as their first priority. In accordance to this, the business must fill or serve the satisfaction of their customers according to what preferences that the market is demanding for. For an instance, if the business is in the food industry and the customers’ wants different variations of soup then, the management must look forward to create sumptuous dishes. Some business use different approach in leading their customers in the satisfactory stage like making special for their valued customer or raffle promo or making a sale for some products, anything that will catch the customers’ attention and at the end bringing the profit and customers’ trusts. The business literally promotes their product with the use of their customer because if one customer felt great to their product or enjoyed the service, he/she will make it on the broadcast among with their friends. The value of customers in the business is very high thus; the business needs to find impressions to keep them coming back to their establishment.

Communication in Reality

In today, the people in the area of communication misusing the customers’ information and the other related information. This might lead to the mockery or the embarrassing the customers. To avoid this malpractice, the organization should hire the people that can value the importance of their customers and the people that can respect the different personalities of their customers, for communication is use to facilitate the improvement of the business and not to embarrass the people.

Conclusion

Through the use of the philosophy of the communication and minimizing the barriers of communication, the business will experience other benefits aside from the customer satisfaction. The business can provide the customer experience that can create the rate of return of the customers. Another in the noticeably increase of the people’s performance in performing their daily duties and tasks. Through the increase in performance, the business or the leaders can realize the minimization of the business disruption in terms of production process or the repeat of the entire process because of the identified sub-standardization. In exchange of the losses due to their past performance, they can enhance the productivity; reduce the other costs and expenses, optimize the use of the resources as well as its allocation and in return, experience the profits.

Sources:

Gitman, L; & McDaniel, C., (2005). The Future of Business: The Essentials. Mason, Ohio: South-Western.

Impact: Beyond the Bottom Line (2008). WBCBD. [Online] Available at: http://www.wbcsd.org/web/projects/sl/MIbeyondthebottomline.pdf [Accessed 16 Feb 2010].