Executive Summary
Introduction
Take a moment and consider your strongest and most meaningful relationships throughout your life time. What made them so significant and valuable? A relationship with a personal coach is like nothing you have ever experienced before. Imagine working towards your goals and dreams while enjoying the ultimate level of trust, curiosity and honesty with a trained professional who has extensively studied both the art and science of personal development, performance, happiness and success. This is the reason why the coaching business is exploding across the planet.
Next Level Coaching (NLC) is a start up coaching business focused on serving the comprehensive needs of individuals. Coaching enables solutions and facilitates positive change for the entire scope of life, limited only by the clients’ imagination and dreams. NLC will defeat competition by offering superior services for reduced prices to Kamloops and Region. NLC will perform at the highest level of professionalism while providing a unique and innovative experiential service via quality personal coaching.
The Company
Next Level Coaching will operate as a one man wolf pack. Ryan J. Kerr is capable of adapting his skills to a wide array of life challenges suitable for a diverse client base. A well rounded blend of education, training and experience has prepared Ryan to assist people in resolving diverse issues, altar negative thought/behavior patterns, increase performance and efficiency, establish and accomplish short term and long term goals, and work toward the ultimate goal of unlocking potential and finding happiness.
Ryan J. Kerr’s education includes a Certificate in Social Services as well as a Bachelor of Social Work Degree from Thompson Rivers University. He has been studying Coaching for one year with experience working with multiple clients. He will obtain certification designated as a CPC*** on March 14***, 2011. His work experience includes a background in mental health and community services which has provided him with a variety of skills and experience pertaining to interviewing, maintaining clients on a caseload, public speaking, tracking and evaluating clients progress etc***. People skills have been honed through life and educational experiences priming Ryan to be able to network efficiently and charismatically.
NLC will be capable of serving adult individuals with various needs. However, its main target will be the niche market of people seeking success with retirement or semi-retirement. Additionally, NLC will target niche markets such as weight loss/fitness, major life transitions, and relationships; all interrelated to the same age group as retiree’s. Although these markets will be the target of NLC coaching, it will not be limited to these areas. For example, NLC coaching will be capable of assisting people with time management/organization, entrepreneurial endeavors, finances, career paths, etc.
The Market
NLC will initially target the region of Kamloops and surrounding area. The coaching industry in Kamloops is small and relatively unknown to the general public. (***this is my own study: need to eloborate on how I did it) There are currently 6 known coaching business operating: A creativity coach for aspiring artists, an emotional coach for people who have suffered traumatic experience, a real-estate agent coach helping real-estate agents increase productivity, Thrive Business Strategies helping businesses, New Quest Coaching/Consulting helping business executives, and Ripple Rock Consulting for athletes and performing artists. (*** need to include in depth market study and indicate the source)
There are multitudes of other niche markets which are currently untapped. NLC will focus primarily on helping baby boomers find satisfaction and success with retirement. It is well documented that this particular demographic has been growing and is expected to continue expanding for at least the next decade. There is virtually no coaching competition in this market. At this time, there is virtually no coaching competition in this area. NLC will ensure that its services continue to meet market needs by continuously updating its education and utilizing current “best practices.”
Financial
NLC’s owner, Mr. Ryan J. Kerr will require $10,000. These funds will cover the initial start up expenses and operating costs for 3 years.
LSC’s Break-even Analysis is based on low estimates of first year clients and earnings. Such analysis shows that LSC will break-even by…????
1.1 Mission
Life Solutions Coaching aims to provide a coaching service which enables personal and professional dreams to become reality.
1.2 Keys to Success
LSC’s keys to success include:
- Take coaching mainstream; introduce coaching to the general public in order to create awareness around the powers of coaching as a tool toward a happy and healthy life.
- Create and maintain a professional reputation for consistently providing quality services.
- Sustain a tenacious work ethic striving for a flawless success and satisfaction rate.
- Develop an ever growing network of individuals and businesses within the community.
- connectors and stickiness?
Company Summary
Life Solutions Coaching is a startup business, which will focus on providing a wide range of life coaching services to individuals and businesses who could benefit from improvement.
2.1 Company Ownership
LSC will be established and registered as a Sole Proprietorship and will be 100% owned and operated by Mr. Ryan J. Kerr.
Start-up Summary
LSC’s owner, Mr. Ryan J. Kerr will provide $5,000 in order to cover the initial start-up expenses. This amount will be sufficient to get the company fully operational for its first year.
Service Description
LSC offers a coaching service for individuals and businesses. The coaching process is intrinsically as unique as the individuals themselves and can cater to a vast range of needs on a case by case basis.
Services include a consultation, interview sessions both in person and via phone for information gathering, rapport building and workshop analysis. Phone/email support 24/7. Access to resources in print, online and in the real world. Clients will have the opportunity to discover and change self-defeating thought and behavior patterns. Through coaching exercises and techniques, clients minds may be opened in new and different ways causing enlightenment and self-exploration. With assistance, clients will devise short-term and long-term goals designed to achieve an ultimate objective or aspiration. Daily, weekly and monthly tasks may be assigned and monitored assisting clients to achieve their maximum potential.
LSC is flexible, working with its clients in the fashion preferred by the client. Each project will be unique in nature and therefore the approach taken may be equally as unique. Four different options will be listed for people to choose from to pursue their project. See Appendix A.
Market Analysis Summary
LSC’s focus will be to target the niche market of retirement; specifically, Baby Boomers entering the retirement phase of their careers. Other targeted demographics include people who wish to become more successful in areas of their life such as: weight loss/fitness, major life transitions, and relationships. LSC will strive to offer valuable services to anyone who feels they are not maximizing their potential in some way. For example, people looking to thrive with time management/organization, entrepreneurship, financial matters, career paths, etc.
Market Segmentation
Retirement
As Baby Boomers begin to steadily leave the work force, there will be a growing population of people looking to lead satisfying and fulfilling lives during retirement and semi-retirement. Research suggests (see appendix A and B) that traditional retirement is no longer the only option for people. The retirement landscape is currently being redefined creating new and exciting opportunities for people. For example, it is becoming popular to “retire” but continue working in some way, whether it be reducing work hours, increasing flexibility, changing careers or starting a new business. Major transitions take place during the retirement phase which can leave people feeling worried, confused, and concerned about serious questions: “Where will I Live?” “What will I do?” “How will I do it?”
Kamloops is an ideal place for people who are looking to retire*** add facts. Financial aid aside, there are very few serious services provided to people wanting to retire or who have already retired and are not satisfied.
Weight Loss/Fitness
There are presently countless weight loss services available to people living in Kamloops. Traditional methods include buying a gym pass, hiring a trainer, ADD. More unconventional methods include pills, online resources
Life Transitions
Relationships
Others
Target Market Segment Strategy
Baby Boomers and retirement will be LSC’s chief target.
Next Level Coaching Dreams:
*list various affected sectors… education, prison, health care, politics…
“there was a time when only 20% of the population had a vehicle and somebody had a dream for a car to be in every driveway. Now there’s at least 2 in every driveway.” There was also a time when people didn’t feel the need to have the internet or computers even. Now imagine the world without those 2 things. Coaching will be remembered fondly.
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