[Thesis Statements] Marketing Strategies and Plan about KFC in UK

Thesis Statements

1. There are significant differences in marketing technique of food chain industry and other businesses in UK in terms of goal, achievement, employees’ participation in management, independence in work responsibilities and productivity expectations on employees.

2. KFC’s marketing in UK has significant effect to the progress of UK food chain industry.

3. Efficient Marketing Strategies and Plan are integral components for KFC’s marketing administrators in contrast with other business administrators which leans more on a centralised decision-making.

4. A more efficient marketing strategies and plan characterised by customer-based decision-making and enhanced training and development programs for KFC’s employees is needed.

Problem Statement

The Marketing Strategies and Plan of KFC in UK has significant effect to their overall status in terms of goal, achievement, development, marketing value and progress.