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Wednesday, July 20, 2011

[Thesis Statements]Effective Communication in Indian Telecom Sector Case study Reliance Group

Thesis Statements

  1. In addressing the issue faced by Indian Telecom Sector, it is important to take note of the use of effective communication. This incident may cause the company to lose millions of dollars and to even lose the trust and loyalty of their consumers.
  2. For communication to become effective, companies must be able to address its key publics. The primary public in this case study is the employees or the workers in the company, belonging in all branches and sectors in the organization. Employees are considered to be the first public to address because the success of the organization depends on their overall performance, and include the company’s managers and team leaders, for they must be aware of the problems in the company
  3. One of the PR communication tools can be use in Indian Telecom Sector is audience targeting, which is normally used to tailor every message to appeal to that audience or public, and involves the use of the different forms of media, such as the radio, television, other forms of advertising and information

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