Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment -- primarily through its company-operated retail stores. In addition to sales through the company-operated retail stores, Starbucks sells whole bean coffees through a specialty sales group and supermarkets. Additionally, Starbucks produces and sells bottled Frappuccino coffee drink and a line of premium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its completely owned subsidiary, Tazo Tea Company. The Company's objective is to establish Starbucks as the most recognized and respected brand in the world.
Starbucks is currently brewing a new online strategy. Gone are the dreams that the company once imagined of involving itself with the online merchandising of everything from furniture to videocassettes. Now, Starbucks is pursuing what may be its wisest online strategy yet. The nation's leading coffee chain's step into music retail is a strategic extension of the Starbucks brand.
Founded in 1990, and acquired by Starbucks Coffee Company in 1999, Hear Music is dedicated to helping people discover great music. Not a traditional record label or distributor, Hear Music, with a catalog of more than 100 CD compilations, handpicks songs from new and classic records to create CDs that help people discover music they might not hear otherwise. Hear Music creates CDs and music programming for Starbucks coffeehouses worldwide, as well as for the newly launched 24-hour Starbucks.
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