The Idea to Increase Demand for Organic Product

Introduction

With the increase in the needs of the people to satisfy their needs but not having the health risks in return, the leaders in both manufacturing industry and supermarkets/retailers identified the broader base for consumer support. Most of the people are now searching for the best natural products that will be in their budget line and will produce the same satisfaction. More than the idea of substitutes, the organic products captured the consumer preferences and significantly expanding.

Background and Problem Statement

Both occasional and regular buyers seek for the taste, freshness, quality, and food safety of the food products. Obviously, these are the elements that a consumer needs and usually drives them to buy a certain product. Due to the recognizable concern of the marketers in the consumer preferences, the drive for the organic products has been unleashed. Organic products are made from the organic or natural and raw materials that have been processed without any additives. However, in order to market this product, it should be undergone in an organic certification of the government department or any concerned organizations. In the market, there are three sections of organic products – food (e.g. fruits and vegetables, etc.), processed foods (e.g. canned goods, organic juices, etc.), and consumer goods (e.g. clothing, footwear, or skincare product). Aside from the contents, the demands for the organic products are also driven by the prices, price-quality trade-offs, and even the origin of the product. Because of the recognized growth in the market of organic products, the future market expansion is likely to determine. However, what would be the essential idea that might be contributed in order to support this future expansion of organic products?

Rationale of the Study

The underpinning principle of the study is based on the social concerns and other contributing factors that might strengthen the market of organic products. Since there is a positive evidence regarding the positive the market for organic products, it is better to set a kind of idea that will maintain, and perhaps sustain it marketability. In addition, organic products are easy to produce or create and therefore, it can be also easy to sell or to market. Most of the agricultural products are organic products that can bring the life back to the sector. In case that there is a new idea regarding the organic products, it will definitely adds to its competitiveness.

Research Aim and Objectives

The main aim of the study is to investigate the appropriate and applicable intervention or idea that will stimulate the demand on organic products. Since, there is already a well known demand in organic products, it is important to determine the essential factor/s that might increase its capability to compete with other products and promote the global health. In order to product this aim, there are three objectives that need to be considered. First is to determine the most in-demand organic product/s and determine its strengths and weaknesses in market. Second is to recognize the existing products that might compete with the organic products and identify the similarities and differences. And third is to generate an analysis regarding the investigation conducted.

Methodology

The suggested method in the study is the use of secondary information regarding the organic products being marketed. The information can be gathered through the use of the reports done in agricultural sector, market/consumer case studies, and other contexts relating to the growth and popularity of organic products. Through assessing and reviewing the information, the study can identify the areas that the organic products need to cover in order to gain additional market. In addition, there are hints that can serve as the beginning of an idea to boost its competency in the market.

Implementation

				Weeks
Activity	1	2	3	4	5	6	7	8
Research Assessment
Literature Review
Organization of Materials
Gathering and Reviewing the data
Assessing the Information
Writing the Study and Submission
Revision
Binding and Final Submission

Anticipated Outcomes

The anticipated outcomes of the study are to achieve its aim and purpose. Through reviewing and assessing the presented information, the study can create a great change that may add to the competitiveness of both agricultural sectors and manufacturing industry. In addition, the supermarkets and retailers can experience the significant recovery from the recession due to the increase in demand in organic products.

Source:

Lohr, L., (2001) Factors Affecting International Demand and Trade in Organic Food Products, Economic Research Service [Online] Available at: http://www.ers.usda.gov/publications/wrs011/wrs011j.pdf [Accessed 16 August 2010].