1. The licensing business, which had the reputation of having a yearly sale of $70 billion dollar, is currently having problems with sales in DVD, VCD and movie soundtracks because of the emergence of worldwide piracy.
2. The utilization of the Internet provides advantages for the film licensing business. Traditional methods require film producers to enlist agents, accountants and lawyers to oversee contract generation. Web film licensing reduces cost of film distribution, and in addition, it provides the licensing structure smaller independent filmmakers need in order to bring their work to audiences worldwide.
3. The use of internet maybe an advantage in the licensing industry, but the lack of guidelines and limited security and legal procedures in the Web is a disadvantage to the business.
4. Confidence and trust in the licensee is important in film licensing. The licensor must be satisfied that the licensee has the technical and business ability to commercialize the subject matter of the license.
5. In the film licensing business, there is always the risk that the licensed intellectual property will be used or disclosed without authorization, either willfully or in advertently. It can be said that the risk of “piracy” in creases be cause licensing reduces licensor’s control over the manner in which the intellectual property is exploited and the precautions used to pre vent un authorized use and disclosure.
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